"MYSTIQUE"- A whimsical and magical tale of celebration Couture 2020

27th October 2020: Unveiling ‘Mystique’ by couturier Seema Gujral - a whimsical and magical tale of celebration from an era gone by rendered for the modern day bride. The ensembles are tales of tradition and beautifully woven diversity, created for the modern bride, who wants to wear the beauty of her roots on her special day. The revolutionary amalgamation of traditional crafts, one-of-a kind handiwork and contemporary haute couture generates alluring, urbane and timeless attire. ‘Mystique’ presents an oasis of luxury handcrafted ensembles and regalia with the plush velvets adorned with metallic threads and sequins casting a bewitching spell of old-world glamour. The intricate embroideries have been inspired by the glorious Mughal period and the exuberant motifs epitomises the beauty of lush floral gardens.


The brand creates couture diffusion, which is Indian in sensibility yet international in quality and finesse. The brand’s USP lies in fine, intricate embroidery, stylizing and attention to detail, culminating into a classic and elegant style in women’s couture. This particular collection celebrates timeless revelry and special occasions from time immemorial to today's millenial bride and her plethora of celebrations.


Designed for the present- day brides, the collection is an amalgamation of contemporary silhouettes, with short fitted blouses and full flared skirts, and traditional embroidery, showcased through 14 sparkling ensembles. The collection introduces intricate cut work in velvets and metallic sheets etched on rich fabrics that transports you to an enchanting realm. The garments have been created with lustrous hues of neutral metallics and deep jewel tones encapsulating the spirit of the collection. The signature style of the couturier with clean cut outfits with immaculate precision that exude glamour and an other-worldly charm, spells of nouveau Indian grandeur. Through MYSTIQUE, Seema Gujral rewrites the age old fairytale to present a fantastical and ethereal collection.


Mystique by Seema Gujral is now available at Seema Gujral’s Studio as well as Aza, Ogaan, Pernia’s Pop Up Shop and Origins


Address: B-135, B Block, Sector 6, Noida, Uttar Pradesh, India.


Instagram: @seemagujraldesign

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