With sheer determination, love for design, and no prior experience in the fashion industry, Seema Gujral, with a team of three opened her production house, Iris, in 1994. Thereafter, under her able guidance and vision, the brand continued to touch new heights consistently.

In the following years, she continued to carve her niche in the fashion industry and unveiled her first flagship store in Noida in 2010. Her brand's production factory is based in Noida where she handles over 1,500 employees. With a price range varying between 40,000 INR to 2,50,000 INR, the label has a solid global presence both offline and online. In India, her collection is exhibited on luxury multi brand platforms like Ogaan, Carma, Aza, Pernia, Ensemble, etc.

Her designs are a reflection of her unique vision that sets her apart from the ordinary. Each ensemble is carefully handcrafted, where the focus lies in intricate details and upholding the consistency of the art. It's a harmonious blend of classic heritage and new-age glamour.

On a quest to revolutionize Indian couture, Seema Gujral's designs revolve around creating ingenious ensembles that reflect the beauty of India's traditional crafts while amalgamating it with a modern perspective. Made with excellent quality fabrics, each garment is customised according to the taste and requirements of the bride-to-be. Seema Gujral, a powerhouse of talent, loves to create her designs with immense thought, love, and dedication.